Fernando Fagundes Ferreira
Cell phone: +55 (61)
982122405 (WhatsApp)
E-mail: fernando_fagundes@hotmail.com
Skype: freundfernando
http://www.linkedin.com/in/communicationconsulting
Bookcase online
Portfolio pdf
Journalist and marketing specialist. Communication consultant with
professional experiences in the World Bank, UNDP, UNESCO, OEI and OHCHR taking
part in administrative and development projects supported by international
cooperation in all government levels.
PROFILE
Communication consulting professional trained to manage and to execute
services and activities of Marketing, Public Relations, Journalism and
Advertising. Experienced in the creation and execution of projects that depend
on monitoring and results evaluation.
PROFESSIONAL
SKILLS
- Journalism: reporter, editor, columnist, writer, ghostwriter,
proofreader
- Advertising: writer and creator of layouts
- Marketing: production and execution of campaigns for products and
services and inbound marketing
- Public Relations: organization, dissemination of events and fundaising
- Designer: newspapers, magazines, brochures, booklets, flyers,
newsletters, etc.
- Photographer and video editor: photojournalism, advertising, and
general events
- Teacher of several courses on Integrated Media
GRADUATION
1988/1992
- University of Brasilia (UNB-DF) - Brasília - DF
Bachelor of Communication - Journalism
POST-GRADUATION
1995/1996
- Federal University of Paraná (UFPR) - Curitiba-PR
Specialization in Political Philosophy
2010/2011 - Federal University of Goiás (UFG)
Formation of Distance Education Tutors and Advisors
2014/2015 – Medill - Northwestern University - Illinois
Content Marketing Strategy for Professionals
2014/2015 –
University of California – Irvine
Virtual Teacher
Program
2015/2016 - The State University of New York
Improving Leadership and Governance in Nonprofit Organizations
2016/2017 - University of California – Irvine
Project Management Principles and Practices
2017 - University of California, Davis
Search Engine Optimization (SEO)
2019/2020 – University of Colorado System
Emergency
Medical Technician Specialization
2019/2020 – University of Colorado System
School
Health for Children and Adolescents Specialization
2019/2020
– University of California Irvine
Project
Management & Other Tools for Career Development
2019/2020
– University of Minnesota
Integrative Health and Medicine
2019/2020 – University of Michigan
Anatomy Specialization
2020/2020 – University of California – Davis
Fundraising and Development Specialization
2022/2023 – University of Pennsylvannia
Intellectual Property Law Specialization
EXTRACURRICULAR COURSES
- SUPERA - Ministério da Justiça e Cidadania/Secretaria Nacional de Política sobre Drogas/UNIFESP (150h)
- The Addicted Brain – Emory University (5 weeks)
- Undertanding and Strengthening Health Systems – Johns Hopkins University (5 weeks)
- Diagnosing Health Behaviors for Global Health Programs – Johns Hopkins University (6 weeks)
- Public Health in Humanitarian Crisis 1 – Johns Hopkins University (5 weeks)
- Psychosocial and Spiritual Aspects of Palliative Care – University of Colorado System (5 weeks)
- Psychological First Aid – Johns Hopkins University (5 weeks)
- Easing Phisical Symptoms: It`s Not Just Hospice Anymore – University of Colorado System (5 weeks)
- Nursing Informatics Leaders – University of Minnesota (4 weeks)
- Skills for Nursing Informatics Leaders – University of Minnesota (5 weeks)
- Instructional Methods in Healthy Professions Education – University of Michigan (5 weeks)
- Pain Management: Easing Pain in Palliative Care – University of Colorado System (5 weeks)
- Community Change in Public Health - Johns Hopkins University (5 weeks)
- Health for All Through Primary Care - Johns Hopkins University (5 weeks)
- Introduction to Public Health - University of California Irvine (5 weeks)
- Principles of Public Health - University of California, Irvine (4 weeks)
- The Social Context of Mental Health and Ilness - University of Toronto (6 weeks)
- Genes and the Human Condition - University of Maryland, College Park (6 weeks)
- Sports and Society – Duke University (5 weeks)
- Primeiros Auxilios Psicológicos (PAP) – Universitát Autònoma de Barcelona (6 weeks)
- Curanderismo: Global & Cultural Influences of Traditional Healing – University of New Mexico (4 weeks)
- Hacking Exercise for Health. The surprising New Science of Fitness – McMaster University (5 weeks)
IN EDUCATION:
- E-learning and Digital Cultures - University of Edinburgh (5 weeks)
- Tecnologías de Información y Comunicación em La Educación - Universidad Nacional Autónoma de México (5 weeks)
- Gestão para a Aprendizagem: Módulo Gestão Estratégica - Fundação Lehmann (4 semanas)
- Foundations of Virtual Instruction – University of California, Irvine (5 weeks)
- Advanced Instructional Strategies in the Virtual Classroom – Univ. of California (6 weeks)
- Emerging Trends & Technologies in the Virtual K-12 Classroom - University of California, Irvine (5 weeks)
- Learning How to Learn: Powerful mental tools to help you master tough subjects – University of California, San Diego (4 weeks)
- Aboriginal World Views and Education - Wesleyan University, Connecticut (5 weeks)
- Writing in the Sciences - Stanford University (5 weeks)
- Critical Thinking in Global Challenges - University of Edinburgh (5 weeks)
- Crafting an Effective Writer – Mt. San Jacinto College (5 weeks)
- Fundamentos de la Escritura en Español - Tecnológico de Monterrey (5 semanas)- Métodos e técnicas de pesquisa (40h) - SESI/SENAI
- Formação de professores conteudistas (30h) - SESI/SENAI
- Educação Ambiental - Senai/GO (14h)
IN MANAGEMENT:
- Liderança Executiva em Desenvolvimento da Primeira Infância - Brasil - Insper Instituto de Ensino e Pesquisa (74h)
- Lei de Responsabilidade Fiscal - Instituto Serzedello Correia/TCU (30h)
- Convênios e Contratos de Repasse - Instituto Serzedello Correia/TCU (30h)
- Planejamento e Orçamento Público - Instituto Serzedello Correia/TCU (30h)
- Licitações e Contratos Administrativos - Instituto Serzedello Correia/TCU (30h)
- Sistemas de Inovação e Políticas Públicas - MCT/CEPAL (35h)
- Análise e Melhorias de Processos (46h) - Escola Nacional de Administração Pública/ENAP
- Projetos de gestão integrada de MDL - Escola (ENSUR/IBAM) - BsB-DF (32h)
- The Roles and Responsabilities of Nonprofits Boards of Directors - The State University of New York (5 weeks)
- Project Management Principles and Practices - University of California, Irvine (5 weeks)
- Budgeting and Scheduling Projects - University of California, Irvine (4 weeks)
- Developing Innovative Ideas for New Companies - University of Maryland, College Park (5 weeks)
- Managing Project Risks and Changes - University of California, Irvine (4 weeks)
- Democratic Development – Stanford University (8 weeks)
- The Social Science of Wrongful Conviction - The Pennsylvania State University (8 weeeks)
- O Papel dos Juizados Especiais - Curitiba-PR (12h)
- Gestão de Turismo - ABETA (32h)
- Programa de Regionalização do Turismo - UFSC/MTur (64h)
- Cerimonial e Protocolos de Eventos - Instituto Cerrado/Goiás Turismo/MTUr (18h)
- Despacho Aduaneiro – Superintendência do Banco do Brasil – Curitiba-PR (40h)
- Segurança do Trabalho - SENAI/GO (14h)
- Human Development Journey - UNDP (4h)
IN INFORMATION AND COMMUNICATION TECHNOLOGIES:
- Internet History, Technology and Security – University of Michigan (7 weeks)
- Gamification – The Wharton School University of Pennsylvania (6 weeks)
- Introduction to HTML5 - University of Michigan (5 weeks)
- Introduction to CSS3 - University of Michigan (5 weeks)
- Securing Digital Democracy - University of Michigan (6 weeks)
- New Venture Financing: Startup Funding for Entrepreneurs - University of Maryland, College Park (5 weeks)
- Design: Creation of Artifacts in Society - University of Pennsylvania (8 weeks)
- Surviving Disruptive Technologies - University of Maryland, College Park (6 weeks)
- The Language of Hollywood: Storytelling, Sound, and Color - Wesleyan University (4 weeks)
- The Olympic Games and the Media - Universitat Autônoma de Barcelona (5 weeks)
- Comunicação Sindical - Escola Piratininga de Comunicação Sindical - São Paulo-SP (16h)
- Computação Gráfica (Opet Work) - Curitiba-PR (80h)
- Formação em web design – SEBRAE-GO (64h)
- Tecnologia de Informação e Comunicação - SENAI/GO (12h)
PROFESSIONAL EXPERIENCES
Institution: Parliamentary Observatory of the UN
Universal Periodic Review
Activities: Communication consultant in support of the Commission on Human Rights and
Minorities, hired by OHCHR, for the preparation and execution of the
communication plan and communication activities and services of the preparatory
period for the closing of the 3rd cycle of monitoring and evaluation of
recommendations of UN member states to Brazil. Production of journalistic
texts, magazine publication, 03 videos, 10 graphic animations, presentations,
and cards for the social networks of the UN, Chamber of Deputies, and OHCHR.
Period: September to December 2022
Institution: OEI
Activities:
International market
advisory for the publishing segment of the Hyper creative Youth Project MICBR
2021 - Creative Industries Market 2021, a joint initiative between the Special
Secretariat of Culture, linked to the Brazilian Ministry of Tourism, and the
Organization of Ibero-American States for Education, Science and Culture (OEI).
Period:
October to December
2021
Institution: CBF/Unesco
Activities: Reporting and editing for a
printed publication (+ website and social media) covering all the CBF social
responsibility initiatives, in the context of the Brazil Goal Project.
Period: January
20 to December 20, 2021
Institution: GCF-Task
Force - UNDP
Activities: Consultant for the creation and execution of training courses
in social media management and digital marketing for communication
professionals from the Legal Amazon States (https://gcftfcom.wordpress.com).
Period: November 2020 – Dez. 2020
Institution: World
Bank – Recife Swap Education and Public Management
Activities: Communication consultant hired by the World Bank to diagnose
and create the Strategic Communication Plan for the Education Department of the
Municipality of Recife, covering 309 educational units and 15 projects aimed at
modernizing and improving the quality of teaching and learning.
Period: November 2018 – May 2019
Institution: PAHO/WHO
Activities: Communication
strategy for the emergence of the Congenital Zika Syndrome. Products: two books
target health professionals, social media profiles, 19 videos, one Content
Management System (blog).
Period: November 2017 - May 2018
Institution:
Energy and Water Resources Regulatory Agency of the Federal District
Activities: Hired by Unesco in
Brazil to develop awareness and mobilization strategy through the dissemination
of technical studies on water charging. Products did: Content Management System
(Hot Site), two technical publications (one in Portuguese and another in
English), social media profiles, and net weaving.
Period: February 2018 – May 2018
Institution: Ministry
of Social Development
Activities: Hired by Unesco to
develop communication strategy to the Criança Feliz Program. Products did: Research
on childhood development programs. Review and proofreading of books translated
from English to Portuguese; diagnose of situation and analysis of educational
resources for training of multidisplinary teams. Lessons learned
dissemination.
Period: February 2017– September 2017
Institution: Instituto Brasileiro de Cultura, Educação,
Desporto e Saúde - IBRACEDS, Goiânia
Activities: Communication consultant, marketing content http://www.ibraceds.org.br; PR, courses, fundraising, develoment projects of
Healthy, Education, Communication and community based empowering. Social media
manager.
Period: December de 2015 -
August 2016
Institution: CNI –
SESI -SENAI
Activities: Communication consultant
contracted by UNESCO to Unindústria – SESI/SENAI): responsible for strategic
planning of communication; publications, website and social media of Projeto
Educação Livre.
Period: August 2014 - August 2015
Institution: São Paulo
City Hall – Secretary of Sports and Recreation (SEME)
Activities: Communication consultant
contracted by UNESCO to Ecole (http://ecoleseme.wordpress.com):
responsible for strategic planning of sport activities in the city of São Paulo
working towards promoting Education and Human Development through the
practice of sport in 45 municipal clubs managed by SEME. Websites, social
networks, revision, and graphic design of scientific books http://ecoleseme.wordpress.com/edicoes-on-line/.
Period: May 2013 - May 2014
Institution: Goiás State Communication
Agency (Agecom)
Activities: Communication
Analyst - Executive Producer - guidelines for television news
Period: August 2010 - September 2011
Institution: UNESCO
/ Special Advisor to the Citizenship Education Department of GDF Government
Activities: Writing,
reviewing and editing original texts of a book directed to public schools
network - VolI / Vol II
Period: October-November 2009
Institution: Goiânia
Tourism Secretary
Activities: Communication
consulting for mobilization on tourism in the capital of Goiás. Content of website
www.turismogoiania.com.br, including photojournalism and 25 newsletters.
Writing and revising the Municipal Plan
for Tourism Development 2009-2012, booklets
Teacher and Student Guide Program and planning of Goiânia`s 2014
World Cup candidature.
Period: July 2008 to
March 2010
Institution: Cities
Ministry / National Environmental Sewage Secretary (SNSA/PMSS)
Activities: Grammar review
and layout of five books that formed Condominial System - A Response to the
Challenge of Universal Sanitation (380 pages, format 21 cm x 27 cm - Presentation, I, II, III, IV and V).
Reporting, editing, graphic design and images of PMSS´celebrative
magazine (68 pages). Period:
September 2008 to February 2009
Institution: UNESCO,
in Brasília-DF
Activities: Support
to Sergipe`s Communication Secretary (SECOM-SE) and UNESCO`s brazilian branch in
making a Project
Document according to international cooperation for
Communication Democratization`s State Plan, involving projects in the sectors
of Education, Science and Technology, Communication and Social Development.
Period: 2007 (November
to December)
Institution: The
United Nations Development Program (UNDP) - Ministry of the Cities
Activities:
Communication strategy and mobilization for the first brazilian public water
supply and sewage consortium, in southern Piauí, including 36 cities. Strategic
planning and implementation: house organs (1/ 2 / 3 /
4),
videos, magazine,
advertising (cartaz, banner,
folder fronte e back, kit multimedia),
website, hotsite and other activities for the Coresa Company - created by
Technical Cooperation Agreement between UNDP / IRDB / Federal Government.
Period:
November 2006 to October 2007
Institution: Goiás
State Environmental Agency / World Bank in Goiânia-GO
Activities: Strategic communication plan for implementation of Green Market
in Cerrado (savana): institutional website, hot sites of projects, World
Bank`s development projects hot site in Goiás, four scientific books on sustainability,
internal and external newsletters, annual magazine and environmental education
materials (booklets, brochures, posters, etc).
Period:
September 2005 to September 2006
Institution: World
Bank, in Brasília-DF
Activities:
Communication Consultant working in communication management for Rain Forest
Unit: bilingual journals, newsletters, brochures, banners, institutional website,
database Power Point`s presentations. Magazine: Pilot
Program Evaluation for Protection of Tropical Forests in Brazil (PPG7).
Period:
February to July 2005
Institution: Petrobras`
Business Unit (UN-ES), in Vitória-ES
Activities:
Professional hired to perform services in Corporate Communications within HR.
Some achievements: Campaigns: Petrobras University, Promotion and Advancement,
Seminar on Heavy Oil, Organizational Environment Research, Jubilee Games,
Ombudsman; Manuals: Manual of Employees, Environment Results Program; Journalism:
Reporting and editing weekly newsletter Info RH (27 editions), texts for UN-ES`
Magazine, videos, photojournalism; Advertising: layouts, invitations and
campaigns. Public Relations: Project Management for Social
Responsibility in ES – “Ciranda Capixaba”. Intranet: daily update and hot sites.
Period: April
2003 to February 2004
Institution: Tribuna
- newspaper, in Vitória-ES
Activities:
Special Reports and editorials to Police and Politics Section
Period: February
to April 2003
Institution: Mobile
Magazines, in Curitiba-PR
Activities:
reporter, editor and proofreader, working on reports and editing materials for
seven magazines and a portal in furniture sector`s publisher: Decore, Mobile
Providers, Mobile Retailer, Mobile Northeast, Mobilletto, Abimóvel (furniture
trade) and website Emobile.com. Foreign markets prospecting and analysis.
Period:
September 2001 to September 2002
Institution: State of Paraná Newspaper in Curitiba-PR
Activities:
Reporting to daily newspaper O Estado do Paraná and The Tribune, working in
Tourism, General, Economics and Politics editorials. TV production for the
local newspaper.
Period:
September 1998 to December 1999
Institution: Judiciary
Servers Union of The Paraná State in Curitiba / PR
Activities: Press
Officer, writing and disseminating press releases and press kits; press
contacts; photographs and monthly newspaper tabloid (60 editions).
Period: June
1995 to December 1999
Institution: Paraná
Business Trade Association (ACP-PR) in Curitiba-PR
Activities: Press
Officer, writing and dissemination of press releases and press kits, press
contacts with regional entrepreneurs of commercial chambers; events
organization; editing monthly journal.
Period: June
1995 to August 1996
Institution: Jornal
do Estado Newspaper in Curitiba-PR
Activities:
Reporter, economics editor, political editor (94 Election) and columnist for
Economic Observatory
Period: August
1994 to October 1995.
Institution: Indústria
& Comércio Newspaper, Curitiba-PR
Activities:
Reporter of Economics, Cities and Industry.
Period: February to May 1993
TEACHER EXPERIENCE
Institution: ESSEI TECHNOLOGICAL COLLEGES
in Curitiba-PR
Activities: Professor of Comparative
Communication (Social Communication Course)
Period: second half of 2000
Institution: COLLEGE STUDENT HOUSE
in Aracruz, ES
Activities: Professor of Corporate
Communication (Business Course)
Period: second half of 2003
SCIENTIFIC PUBLICATIONS
- Guia de Atenção Integral à Saúde
da Criança. Prefeitura de Recife (2016)
- Guia de Apoio aos Profissionais
da Atenção Especializada. Prefeitura de Recifre (2016)
- Alívio ao Tormento da Dor.
IBRACEDS (2017)
- Projeto Goiás Estado
Compassivo. IBRACEDS (2017)
- Editor, proofreader, translator, and
graphic designer: Lawfare - An Elite Weapon for Democracy Destruction (420
pages). Ed. Egress@s Publishing (2020)
- Author, editor, and reviewer:
Modernization of the Public School - Collaborative management supported by an
M&A system based on results - 300 pages. Ed. Kelps (2016)
- Author, editor, and reviewer: Urgency -
Manifesto for democracy in public media management (215 pages).
- Editor and reviewer: Revista do Seminário
Internacional de Avaliação do PPG7 - BIRD (2005)
- Editor and Reviewer: Introduction to
Environmental Management Systems - 180 pages Ed. Kelps (2006)
- Editor and Reviewer: Conversion of Environmental
Fines into Services - 120 pages Ed. Kelps (2006)
- Editor and Reviewer: Environmental
Expertise - Instrument for the Defense of Collective and Diffuse Rights - 360
pages. Ed. Kelps (2007)
- Reports, photographs, edition, graphic
design and diagramming: Consolidation of the Regional Sanitation Consortium of
Southern Piauí - 44 pages. Ed. MCidades/PMSS (2007)
- Coauthor: The True Story of Vaca Brava -
Ed. Kelps (2008)
- Producer and screenwriter: O Resgate do
Berço Ecológico de Goiânia (The Ecological Cradle Rescue of Goiânia), 32-minute
video documentary on the book Arborização e Qualidade de Vida (Afforestation and
Quality of Life). Ed. Kelps (2008)
- Reviewer and graphic designer:
Condominium System - A Response to the Challenge of Universalization of
Sanitation - 380 pages. Ed. MCidades/World Bank (2009)
- Reportages, photographs, edition,
graphic project and diagramation: Saneamento Para Todos Collection in 06 - 65
pages. Ed. MCidades/Secretaria Nacional de Saneamento Ambiental (2009)
- Editor and reviewer: Teacher and student
booklets - Tourism at School - 160 pages. Goiânia City Hall (2009)
- Editor, writer, and reviewer: Goiânia
Municipal Tourism Plan 2009/2012 - 90 pages. Goiânia City Hall (2009)
- Editor and reviewer: Apostilas of the annual
JK College scholarship competition (Brasília-DF) (2010)
- Editor and reviewer of the Theoretical
and Methodological Referential of the Free Education Project 2014 - 128 pages
(Brasília-DF)
- Author, editor, and reviewer of the Glossary
of the Free Education Project - 32 pages (Brasília-DF)
- Author, editor, and reviewer of the
study Learning Objects and Use of Metadata for the Education Resource Bank of
the Free Education Project - 24 pages (Brasília-DF)
IDIOMS
Portuguese: native; English: fluent; French: advanced; Spanish: working knowledge.
